I always thought the Qur’an was a poetic masterpiece, whereas the Qur’an itself seems to say that it is no poetry. What I gathered from it is that we should not associate poetic qualities to the Qur’an, and that it is above that, and this was an answer to the non-Muslims who used to call Prophet (sws) a poet. However, should I still consider the Qur’anic literary style a poetic style, and would it be okay to call it “poetry”?
My understanding is that the Qur’an incorporates in its text a style that is similar to poetry, but unlike poetry, it is not based on exaggerated statements that have to do with imaginations of the poet. A poet is tempted to go for untrue and exaggerated claims because he has to bring rhyming words in his verses and also to stir emotions of the readers. Qur’anic verses rhyme as well, but they are free of the limitation of poetry, because God has no limitation for expressing ideas; and He is in no need to unnecessarily stir emotions of people. It is because of the rhyming nature of the Qur’anic text that it is amenable to memorizing much more easily than prose.
It is, therefore, not correct to call the Qur’an a masterpiece of poetry. It is God’s word, which has adopted a style that is close to poetry in appearance, although it doesn’t have the weaknesses of poetry. According to some experts, the Qur’anic text is closer to the style of orators who address a large audience, and in the process, they address different segments of it, interchanging the focus of address very now and then.
http://www.islamicissues.info/qa_question.php?qid=245